IFM Opac

Managing Brand Equity:Capitalizing on the Value of a Brand Name (Record no. 11969)

MARC details
000 -LEADER
fixed length control field 00572nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220825092300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220817b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 02 900101 3
040 ## - CATALOGING SOURCE
Transcribing agency IFM Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
9 (RLIN) 6712
245 ## - TITLE STATEMENT
Title Managing Brand Equity:Capitalizing on the Value of a Brand Name
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Mzxwell Macmillan,
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299p.:
Other physical details ill.; 24cm.
500 ## - GENERAL NOTE
General note Includes Bibliographic References and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand management
9 (RLIN) 6590
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchased 658.827 AAK 0000028640 11/11/2015 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library Stack Collection 08/25/2022 Purchase 658.827 AAK 0000028642 03/11/2016 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library Stack Collection 08/25/2022 Purchase 658.827 AAK 0000028643 03/11/2016 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library Stack Collection 08/25/2022 Purchase 658.827 AAK 0000028641 03/11/2016 02/19/2022 Books