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Services Management and Marketing: Customer Management in Services Competition

Gronroos Christian

Services Management and Marketing: Customer Management in Services Competition - 3rd ed. - Chichester Wiley 2007 - x,483p. :ill.;23.5cm.

Include, index.

ISBN: 9780470028629

Subjects--Topical Terms:
Management-Marketing

Dewey Class. No.: 658.8 GRO

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