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Contemporary Advertising and Intergrated Marketing Communications

Areans W

Contemporary Advertising and Intergrated Marketing Communications - 14th ed. - Glasgow: McGraw Hill, 2013 - VI, 742p.: ill.; chart, graph, photos and tables, 28cm.

Includes Index

ISBN: 9781121914018

Subjects--Topical Terms:
Advertising and Markerting

Dewey Class. No.: 381.029

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