Contemporary Advertising and Intergrated Marketing Communications (Record no. 16069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220812135205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220812b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781121914018 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IFM Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.029 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Areans W |
| 9 (RLIN) | 3213 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising and Intergrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Glasgow: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VI, 742p.: |
| Other physical details | ill.; chart, graph, photos and tables, 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising and Markerting |
| 9 (RLIN) | 3214 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold M and Arens C |
| 9 (RLIN) | 3215 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/12/2022 | 381.029 ARE | 0000020382 | 07/04/2016 | 02/19/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/12/2022 | 381.029 ARE | 0000020381 | 07/04/2016 | 02/19/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/12/2022 | 381.029 ARE | 0000020383 | 07/04/2016 | 02/19/2022 | Books |