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Advertising and Promotion: An Intergrated Marketing Communications Perspective

Belch, George E.

Advertising and Promotion: An Intergrated Marketing Communications Perspective - 7th ed. - New Delhi Tata McGraw Hill Education Private Limited 2010 - xxxiii, 1075p.: ill.; 25cm.

Includes Index

ISBN: 13:9780070144965

Dewey Class. No.: 659.1

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