IFM Opac

Advertising and Promotion: An Intergrated Marketing Communications Perspective (Record no. 20372)

MARC details
000 -LEADER
fixed length control field 00619nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220817150952.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 13:9780070144965
040 ## - CATALOGING SOURCE
Transcribing agency IFM Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An Intergrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Education Private Limited
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 1075p.:
Other physical details ill.; 25cm.
500 ## - GENERAL NOTE
General note Includes Index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Michael A. Belch and Keyoor Purani
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 659.1 BEL 0000028708 08/19/2019 02/19/2022 Books  
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 659.1 BEL 0000028706 08/19/2019 02/19/2022 Books  
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 659.1 BEL 0000028705 08/19/2019 02/19/2022 Books  
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 659.1 BEL 0000028707 08/17/2022 02/19/2022 Books  
          Non-fiction IFM Main Campus Library IFM Mwanza Campus Mwanza Teaching Center 08/28/2020   659.1 BEL 0000028704 08/19/2019 02/19/2022 Books