Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml, Valarie A.[et all]
Services Marketing: Integrating Customer Focus Across the Firm - 5th ed. - New Delhi: Tata McGraw Hill, 2011 - xxvii,763p. :ill.;24cm.
Includes bibliographical references and index.
9780070700994
Services Marketing
658.8 ZEI
Services Marketing: Integrating Customer Focus Across the Firm - 5th ed. - New Delhi: Tata McGraw Hill, 2011 - xxvii,763p. :ill.;24cm.
Includes bibliographical references and index.
9780070700994
Services Marketing
658.8 ZEI