IFM Opac

Services Marketing: Integrating Customer Focus Across the Firm (Record no. 21376)

MARC details
000 -LEADER
fixed length control field 00577nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070700994
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.[et all]
9 (RLIN) 6561
245 ## - TITLE STATEMENT
Title Services Marketing: Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw Hill,
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxvii,763p.
Other physical details :ill.;24cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services Marketing
9 (RLIN) 6562
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mary Jo Bitner, Dwayne Gremler, Ajay Pandit
9 (RLIN) 1813
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        IFM Dodoma Campus Library IFM Dodoma Campus Library Dodoma Center 05/15/2015   658.8 ZEI 0000029421 05/15/2015 05/18/2022 Books
        IFM Dodoma Campus Library IFM Dodoma Campus Library Dodoma Center 05/15/2015   658.8 ZEI 0000029422 05/15/2015 05/18/2022 Books