The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Kapferer, Jean-Noel
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term - 4th ed. - London KoganPage 2008 - xv, 560p.: ill.; 24cm.
Includes Bibliographical Reference and Index
9780749450854
658.83 43
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term - 4th ed. - London KoganPage 2008 - xv, 560p.: ill.; 24cm.
Includes Bibliographical Reference and Index
9780749450854
658.83 43