IFM Opac

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (Record no. 21571)

MARC details
000 -LEADER
fixed length control field 00520nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220817143501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220817b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749450854
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 43
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. KoganPage
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xv, 560p.:
Other physical details ill.; 24cm.
500 ## - GENERAL NOTE
General note Includes Bibliographical Reference and Index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase   658.83 43KAP 0000027773 08/17/2022 08/17/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase   658.83 43KAP 0000027774 08/17/2022 08/17/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase   658.83 43KAP 0000027772 08/17/2022 08/17/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase   658.83 43KAP 0000027771 08/17/2022 08/17/2022 Books