Managing the Customer Experience
Smith, Shaun
Managing the Customer Experience - London: Prentice Hall, 2002 - xvi, 254p.: ill.; 24cm.
Includes Bibliographical References and Index
0 273 66195 7
Customer relationRelationship marketingCustomer loyalty-Tittle
658.812
Managing the Customer Experience - London: Prentice Hall, 2002 - xvi, 254p.: ill.; 24cm.
Includes Bibliographical References and Index
0 273 66195 7
Customer relationRelationship marketingCustomer loyalty-Tittle
658.812