Marketing: a contemporary analysis

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Material type: Text

TextPublication details: New York, McGraw-Hill [1972]Edition: 2d edDescription: xiii, 776 p. illusISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Books	IFM Main Campus Library MISALLOCATED	IFM Main Campus Library	658.8 BUZ (Browse shelf(Opens below))	Available		0000011104

Total holds: 0

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Previous	658.8 BRI Marketing management and administrative action	658.8 BRO Problems in marketing	658.8 BUE Handbook of modern marketing.	658.8 BUZ Marketing: a contemporary analysis	658.8 CAR International marketing	658.8 CHI Effective industrial marketing /	658.8 CUN Basic marketing: concepts, decisions, and strategies	Next

1964 ed. published under title: Marketing, an introductory analysis.