Entrepreneurship: Theory, Process and Practice
Material type:
TextPublication details: Australia: Cengage Learning, 2024Edition: 12thDescription: xxviii, 462p.: ill.; 28 cmISBN: - 978-0-357-89950-2
- 338.04
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| 338.04 HIS Entrepreneurship | 338.04 KUR Entrepreneurship: Theory, Process and Practice | 338.04 KUR Entrepreneurship: Theory, Process and Practice | 338.04 KUR Entrepreneurship: Theory, Process and Practice | 338.04 KUR Entrepreneurship: An Introduction | 338.04 KUR Entrepreneurship: An Introduction | 338.04 NEC Entrepreneurship: The Practice and Mindset |
TABLE OF CONTENTS:
Cover Page
Title Page
Copyright Page
Preface
Acknowledgments
About the Author
In Remembrance
Introduction
PART 1. UNDERSTANDING THE IMPACT OF THE ENTREPRENEURIAL MINDSET
Chapter 1. Entrepreneurship: Evolutionary Development—Revolutionary Impact
1-1. Entrepreneurs—Breakthrough Innovators
1-2. Entrepreneurs: A Typology of Distinctive Journeys
1-3. Entrepreneurship: A Mindset
1-4. The Evolution of Entrepreneurship
1-5. Avoiding Folklore: The Myths of Entrepreneurship
1-6. Approaches to Entrepreneurship
1-7. The Entrepreneurial Revolution: A Global Phenomenon
1-8. Twenty-First-Century Trends in Entrepreneurship Research
1-9. The Future Trajectory of Entrepreneurship: The Entrepreneurial Mindset
1-10. Key Entrepreneurship Concepts
Chapter 2. The Entrepreneurial Mindset in Individuals: Cognition, the Dark Side, and Ethics
2-1. The Entrepreneurial Mindset
2-2. Who Are Entrepreneurs?
2-3. The Skills of Hustle and Coachability
2-4. Dealing with Failure
2-5. The Entrepreneurial Experience
2-6. The Dark Side of Entrepreneurship
2-7. Entrepreneurial Ethics
2-8. Ethical Dilemmas
2-9. Establishing a Strategy for an Ethical Venture
2-10. Ethical Considerations of Corporate Entrepreneurs
2-11. Ethical Leadership by Entrepreneurs
2-12. Entrepreneurial Motivation
Chapter 3. The Entrepreneurial Mindset in Organizations: Corporate Entrepreneurship
3-1. The Entrepreneurial Mindset in Organizations
3-2. Corporate Innovation Philosophy
3-3. Corporate Entrepreneurship and Innovation
3-4. Corporate Entrepreneurship Strategy
3-5. Sustaining a Corporate Entrepreneurship Strategy
Chapter 4. The Global Entrepreneurial Mindset: Social Entrepreneurship
4-1. Social Entrepreneurship
4-2. Social Enterprise and Sustainability
4-3. Shared Value and the Triple Bottom Line
4-4. Benefit Corporations: Promoting Sustainable Enterprises
4-5. Global Poverty and Entrepreneurship
4-6. The Global Marketplace
PART 2. INITIATING ENTREPRENEURIAL VENTURES
Chapter 5. Innovation: The Creative Pursuit of Ideas
5-1. Opportunity Identification: The Search for New Ideas
5-2. Entrepreneurial Imagination and Creativity
5-3. Recognizing Relationships
5-4. A Creative Exercise
5-5. Arenas of Creativity
5-6. The Creative Climate
5-7. Innovation and the Entrepreneur
5-8. Principles of Innovation
Chapter 6. Assessment Of Entrepreneurial Opportunities
6-1. The Challenge of New-Venture Start-Ups
6-2. Pitfalls in Selecting New Ventures
6-3. Critical Factors for New-Venture Development
6-4. Developing an Effective Entrepreneurial Team
6-5. Why New Ventures Fail
6-6. The Traditional Venture Evaluation Processes
6-7. The Contemporary Methodologies for Venture Evaluation
6-8. The Challenge of New-Venture Legitimacy
Chapter 7. Pathways to Entrepreneurial Ventures
7-1. Creating New Ventures
7-2. Acquiring an Established Entrepreneurial Venture
7-3. Franchising: The Hybrid
7-4. Incubators, Accelerators, and Entrepreneurial Ecosystems
Chapter 8. Sources of Capital for Entrepreneurs
The Search for Capital
8-1. Bootstrapping
8-2. Debt versus Equity Financing
8-3. Commercial Loans
8-4. Equity Financing
8-5. The Rise of Special Purpose Acquisition Companies
8-6. Private Placements
8-7. Crowdfunding
8-8. The Venture Capital Market
8-9. Informal Risk Capital: Angel Financing
PART 3. DEVELOPING THE ENTREPRENEURIAL PLAN
Chapter 9. Legal Challenges for Entrepreneurial Ventures
9-1. Intellectual Property Protection: Patents
9-2. Intellectual Property Protection: Copyrights
9-3. Intellectual Property Protection: Trademarks
9-4. Legal Forms for Entrepreneurial Ventures
9-6. Final Thoughts on Legal Forms
9-7. Bankruptcy
9-8. Minimizing Legal Expenses
Chapter 10. Marketing Challenges for Entrepreneurial Ventures
10-1. The New Marketing Concept for Entrepreneurs
10-2. Marketing Research
10-3. Inhibitors to Marketing Research
10-4. Social Media Marketing
10-5. Entrepreneurial Tactics in Market Research
10-6. The Components of Effective Marketing
10-7. Developing a Marketing Plan
10-8. Pricing Strategies
Chapter 11. Financial Preparation for Entrepreneurial Ventures
11-1. The Importance of Financial Information for Entrepreneurs
11-2. Understanding the Key Financial Statements
11-3. Preparing Financial Budgets
11-4. Pro Forma Statements
11-5. Capital Budgeting
11-6. Break-Even Analysis
11-7. Ratio Analysis
Chapter 12. Developing an Effective Business Plan
12-1. Pitfalls to Avoid in the Venture Planning Process
12-2. Business Model Canvas: Initiating the Venture Formation Process
12-3. What Is a Business Plan?
12-4. Benefits of a Business Plan
12-5. Developing a Well-Conceived Business Plan
12-6. Elements of a Business Plan
12-7. Updating the Business Plan
12-8. Presentation of the Business Plan: The “Pitch”
• Sample New Venture and Business Plan
PART 4. GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES
Chapter 13. Strategic Entrepreneurial Growth: Scaling
13-1. Strategic Planning and Emerging Firms
13-2. The Nature of Strategic Planning
13-3. Managing Entrepreneurial Growth
13-4. Building an Entrepreneurial Company in the Twenty-First Century
13-5. Unique Managerial Concerns of Growing Ventures
13-6. Achieving Entrepreneurial Leadership for the Future
Chapter 14. Valuation of Entrepreneurial Ventures
14-1. The Importance of Business Valuation
14-2. Underlying Issues When Acquiring a Venture
14-3. Due Diligence
14-4. Analyzing the Business
14-5. Establishing a Firm’s Value
14-6. Term Sheets in Venture Valuation
14-7. Additional Factors in the Valuation Process
Chapter 15. Harvesting the Entrepreneurial Venture
15-1. Harvesting the Venture: A Focus on the Future
15-2. The Management Succession Strategy
15-3. Key Factors in Succession
15-4. Developing a Succession Strategy
15-5. The Exit Strategy: Liquidity Events
15-6. Complete Sale of the Venture
Glossary
Name Index
Subject Index
