The New Strategic Brand Management: Advanced Insights and Strategic Thinking

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Material type: Text

TextPublication details: London Kogan Page 2012Edition: 5th edDescription: xviii, 492p.: ill.; 23cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Barcode
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43 KAP (Browse shelf(Opens below))	Available	0000028298
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43 KAP (Browse shelf(Opens below))	Available	0000028300
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43 KAP (Browse shelf(Opens below))	Available	0000028297
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43 KAP (Browse shelf(Opens below))	Available	0000028299
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43 KAP (Browse shelf(Opens below))	Available	0000028296

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Previous	658.827 TEM Advanced Brand Management:Managing Brands in a Changing World	658.827 TEM Advanced Brand Management:Managing Brands in a Changing World	658.827 TEM Advanced Brand Management:Managing Brands in a Changing World	658.83 43 KAP The New Strategic Brand Management: Advanced Insights and Strategic Thinking	658.83 43 KAP The New Strategic Brand Management: Advanced Insights and Strategic Thinking	658.83 43 KAP The New Strategic Brand Management: Advanced Insights and Strategic Thinking	658.83 43 KAP The New Strategic Brand Management: Advanced Insights and Strategic Thinking	Next

Includes Bibliographical References and Index