Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Material type: Text

TextPublication details: Delhi Pearson 2011Edition: 3rd edDescription: xxiii, 695p.: ill.; 26cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Barcode
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.827 KEL (Browse shelf(Opens below))	Available	0000028636
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.827 KEL (Browse shelf(Opens below))	Available	0000028637
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.827 KEL (Browse shelf(Opens below))	Available	0000028639
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.827 KEL (Browse shelf(Opens below))	Available	0000028635
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.827 KEL (Browse shelf(Opens below))	Available	0000028638

Total holds: 0

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Previous	658.827 HIL The Infinite Asset: Managing Brands to Build New Value	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 KEL Strategic Brand Menagement: Building, Measuring, and Managing Brand Equity	Next

Includes Index