Managing Brand Equity:Capitalizing on the Value of a Brand Name
Material type:
TextPublication details: New York: Mzxwell Macmillan, 1991Description: xiii, 299p.: ill.; 24cmISBN: - 0 02 900101 3
- 658.827
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IFM Main Campus Library Stack Collection | IFM Main Campus Library | Non-fiction | 658.827 AAK (Browse shelf(Opens below)) | Available | 0000028642 | |||
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IFM Main Campus Library Stack Collection | IFM Main Campus Library | Non-fiction | 658.827 AAK (Browse shelf(Opens below)) | Available | 0000028643 | |||
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Books
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IFM Main Campus Library Stack Collection | IFM Main Campus Library | Non-fiction | 658.827 AAK (Browse shelf(Opens below)) | Available | 0000028641 | |||
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IFM Main Campus Library General Collection | IFM Main Campus Library | Non-fiction | 658.827 AAK (Browse shelf(Opens below)) | Available | 0000028640 |
Total holds: 0
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| 658.80963371 The major markets for unmanufactured tobbaco | 658.827 AAK Managing Brand Equity:Capitalizing on the Value of a Brand Name | 658.827 AAK Managing Brand Equity:Capitalizing on the Value of a Brand Name | 658.827 AAK Managing Brand Equity:Capitalizing on the Value of a Brand Name | 658.83 BOY Marketing Research: Text and Cases | 658.83 BOY Marketing Research: Text and Cases | 658.83 LUC Marketing Research |
Includes Bibliographic References and Index