The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

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Material type: Text

TextPublication details: London KoganPage 2008Edition: 4th edDescription: xv, 560p.: ill.; 24cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Barcode
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43KAP (Browse shelf(Opens below))	Available	0000027773
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43KAP (Browse shelf(Opens below))	Available	0000027774
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43KAP (Browse shelf(Opens below))	Available	0000027772
Books	IFM Main Campus Library General Collection	IFM Main Campus Library	Non-fiction	658.83 43KAP (Browse shelf(Opens below))	Available	0000027771

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Includes Bibliographical Reference and Index